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Chef Jay Littmann, founder of the OatBar and the all new Tri-O-Plex bar, bought a little muffin shop when he grew weary of working for the hotels in Las Vegas, Nevada.

Since he was into fitness, he concentrated on fat free and protein muffins which he sold to the local health clubs. When one of his accounts, a local diet center, asked him to create a bar of oats and raisins for their customers, he tried different recipes and finally came up with a flavor he was satisfied with.

After he started supplying that account with the bars, he introduced them to the health clubs.

They started selling better than other nutrition bars and pretty soon he started getting calls from all over the country from people who had bought them in Las Vegas and wanted more.